# Analytics

> What is selling, where sales came from, how payments are doing, and how this period compares with the last.

Page: https://sellstamp.com/docs/growth/analytics

## What the page shows

- A settlement statement: revenue, refunds and fees for the period, per currency.
- What is selling, the checkout funnel, and how many abandoned checkouts were recovered.
- Where sales came from, and how each coupon performed.
- Payment failure rate, chargeback rate and payment method mix.
- Subscriptions, customer value, and a comparison with the period before.
- Storefront visitors, counted only for visitors who consented.

## Currencies are never added together

Money is shown per currency. A single total across EUR and USD would need an exchange rate nobody applied, so there is none.

## History and exports

How far back you can look depends on your plan. Everything on the page can be exported as a CSV. Exporting asks you to confirm your identity, because the file leaves Sellstamp. Test orders are never counted.